Kathmandu : Coca-Cola in Nepal has launched “Momo FOMO,” a first-of-its-kind nationwide platform celebrating Nepal’s love for momo the dish that brings people together across streets, homes and cities.
At the heart of the campaign is a new digital show that travels across the country to discover Nepal’s most loved momo destinations. From iconic city eateries to hidden neighbourhood gems, the show will explore the rich culture behind momo, tasting their signature flavours, meeting the passionate owners behind these outlets, and sharing the unique stories that make each place special.
Momo and Coca-Cola have long been a lovedpairing across Nepal whether it’s a quick bite with friends, a family outing, or a late-night food run. The campaign celebrates this everyday ritual, highlighting how momo moments are made even better with the refreshing taste of Coca-Cola.
As part of the experience, consumers across Nepal will also have the chance to participate by discovering featured outlets and rate their favourite momo spots through a dedicated campaign microsite. Fans can upload their momo moments, rate restaurants, and engage with the platform for a chance to win exciting daily, weekly and grand prizes.
With more than 200 momo outlets across Nepal participating in the campaign, Momo FOMO aims to create a nationwide movement around the country’s most beloved food while encouraging people to explore new flavours, celebrate local food heroes, and enjoy the iconic combination of momo and Coca-Cola.
Through Momo FOMO, Coca-Cola continues its commitment to celebrate local culture and bringing people together through shared food experiences.