Kathmandu: inDrive, the global mobility and urban services platform, proudly announces the appointment of Ms. Swastima Khadka, one of Nepal’s most admired and influential actresses, as the Brand Ambassador for inDrive Nepal. Alongside this announcement, inDrive has launched its new 360° campaign “Your Journey Begins With Your Choice” celebrating the platform’s belief in freedom of choice, fairness, and transparency for everyone.
The campaign embodies inDrive’s unique peer-to-peer (P2P) model, which empowers users to set their own fares and negotiate directly with drivers. This approach ensures equality, respect, and mutual decision-making putting freedom of choice at the heart of every ride.
The campaign is built around the brand’s key concept freedom of choice, which gives people the power to choose their drivers, decide the fare for their ride, and even bargain directly with the driver within the app. With the inDrive app, people can either offer a fare for their ride or select one of several driver offers based on factors such as vehicle model, driver rating, and arrival time ensuring full control and transparency for both passengers and drivers.
With Ms. Swastima Khadka as the face of this campaign, inDrive aims to deepen its connection with Nepali audiences, particularly the youth who value independence, authenticity, and empowerment. The message “Your Journey Begins With Your Choice” reinforces inDrive’s mission to put people first and to create a community-driven platform built on fairness and freedom.
Mr. Mark Tolley, Regional Director, APAC, inDrive, said: “Our 360° campaign ‘Your Journey Begins With Your Choice’ reflects inDrive’s core values of freedom, equality, and community. We’re delighted to have Swastima Khadka represent our brand in Nepal. Her spirit, authenticity, and values align perfectly with what inDrive stands for.”
Ms. Rita Pokharel, Country Representative, inDrive Nepal, added: “inDrive has always believed in empowering communities by giving them real freedom of choice. With this campaign and with Swastima Khadka joining us as Brand Ambassador, we are reaffirming our commitment to fair mobility and transparency. We want every passenger and driver in Nepal to feel that their choices truly matter.”
Ms. Swastima Khadka, Brand Ambassador, inDrive Nepal, shared: “I am looking forward to being a part of inDrive Nepal’s campaign as their brand ambassador. inDrive is a platform that stands for fairness and freedom of choice. I love that passengers and drivers can decide together what’s fair; it’s about mutual respect, transparency, and empowerment values that deeply resonate with me.”
The 360° campaign will roll out across digital, outdoor, and on-ground activations, creating a fully integrated communication experience. Through this initiative, inDrive continues to reinforce its identity as a people-driven platform offering fair pricing, freedom of choice, and community empowerment.
inDrive remains committed to expanding its services and community engagement in Nepal, driving economic opportunities, fair mobility, and freedom of choice for all.
About inDrive
inDrive is a global mobility and urban services platform, downloaded over 360 million times and ranked the world’s second most downloaded mobility app for three consecutive years. Beyond ride-hailing, inDrive offers intercity transportation, delivery, and other urban services.
Guided by its mission to challenge social injustice, inDrive supports local communities through its fair pricing model, allowing passengers and drivers to agree on a price directly. The company aims to positively impact the lives of one billion people by 2030 through both its core business and its non-profit arm, inVision, which empowers communities through education, sports, arts, sciences, and equality initiatives.
inDrive operates in 982 cities across 48 countries. Learn more at www.inDrive.com