Kathmandu: Hansraj Hulaschand & Company Pvt. Ltd., the sole authorized distributor of Bajaj motorcycles for Nepal, has launched a new and exciting campaign, ‘Bajaj Premier League (BPL),’ targeting Nepal’s major festivals like Dashain and Tihar.
For all Nepalis, motorcycles are no longer just a means of transportation but a symbol of lifestyle and identity. Therefore, in an effort to bring Nepali consumers closer, the company has launched this exciting campaign ‘Bajaj Premier League (BPL).’
The special feature of this campaign is that every new Bajaj motorcycle buyer will receive a cash prize based on the number of runs they score in a cricket-style scoring format. The company has stated that it aims to not only encourage simple purchases, but also to win by playing on the psychology of consumers and instill enthusiasm. In addition, financing based on citizenship will also be applied to this scheme.
Key highlights of this campaign:
- The more runs, the more prizes
- Rs. 50,000 cash prizes every week from all seven states
- Rs. 1 lakh cash prize for the customer who becomes ‘Player of the Week’
- Special opportunity to meet famous cricketers
Thus, in this Bajaj campaign, Bajaj motorcycle buyers will get to exchange unique experiences related to cricket along with cash prizes.
Speaking about this campaign, Abhimanyu Golchha, Director of Golchha Group, said, “Hansraj Hulaschand & Company Pvt. Ltd., which has been establishing Bajaj Motorcycles as a trusted and popular brand in Nepal, is seeking to deepen its emotional connection with its customers through this campaign. The company believes that the offer will bring a new experience of festive joy and victory to Bajaj motorcycle buyers and the general public.”
Not only that, this campaign also targets mobile game enthusiasts and provides them with the opportunity to win various gifts by playing cricket on their mobile phones. The company has stated that the more runs you can score in this game, the more gifts you can receive, and that anyone can easily play it. Additionally, this scheme will be implemented in the finance based on citizenship requirements.