Xiaomi has had a great journey in Nepal since it stepped into the country in 2018. Even before entering the market, the company had witnessed a huge demand of its products from the Xiaomi Fans. This is one of the main reasons why, soon after their launch, the company was quickly able to grow as a significant player in the smartphone market. One of the missions of Xiaomi is to let everyone enjoy a better life through innovative technology. They are focused on bringing the best-in-class technology at honest prices. This philosophy has resonated very well with Xiaomi fans and consumers in Nepal and has resulted in rapid growth of the brand in the market.
Though Xiaomi has reached various milestones globally, it has marked many extraordinary standards in Nepal as well. They climbed to the No.1 spot in Nepal for the first time in the market in Q3 2020. In the same quarter, four out of top ten smartphones sold in Nepal were Xiaomi devices as per IDC. Continuing on this growth trajectory, they have again emerged as the No.1 smartphone brand in Q4 2022.
It takes a lot for a brand to establish them in the market and also to carry on with the ever-growing competition. To tackle the slow growth in the mobile industry, Xiaomi Nepal brought some online exclusive best bang for the buck products like the POCOPHONE F1 and showed their online presence in the Nepali market. Through its offline retail partners, they covered the offline market as well. Also, few of the other things making Xiaomi popular in Nepal is the Xiaomi Fan Community, brand engagement with the audience, best device in every price segment, brand loyalty. Because of its extraordinary marketing strategy and high engagement with the audience, Xiaomi is also known as Nepal’s local products.
The mission to celebrate best-spec and highest quality technology at an honest pricing is backed up by Xiaomi’s great lineup of products. To fortify the mission and vision, Xiaomi has launched many smartphones, accessories, and various AIoT products suitable for the local market. Among all their phones in Nepal the most popular phones are in their Redmi Note series and the Redmi Number series. Their latest launches like Redmi 12C, Redmi Note 12 and Redmi Note 12 Pro are also very popular here in Nepal. Redmi 12C is packed with a 5000 mAh battery that will let you enjoy playing games, listening to songs, watching movies, and more for a longer duration without worrying about the battery drainage. It is the most popular budget phone in the young people. The Redmi Note 12 and Redmi Note Pro 5G shares a same design language. Both has flat edges and a dot-style notch on the front. Because of the high specs on mid-range phones, it is also the most popular mid-tier phones in the context of Nepal.
Xiaomi Nepal is a strong believer in giving back to the society. The company has been undertaking many welfare activities to serve the community where it operates. Distributing school supplies and educational materials to the students of DSA (Disabled Students Association) to help them become self-reliant is one of the most remarkable CSR activities of Xiaomi Nepal. Recently, the company has joined hands with orphanages like Maitreya Foundation and Love Light Society for the welfare of. Xiaomi under their “Mi-ssion Sikshya Harek Haatma” have distributed various gifts for the welfare of children.
Xiaomi has recently launched a number of products including Air fryers, Motion light sensors, TWS earphones, smart TVs, air purifiers, and laptops which have become popular due to their attractive design and use of quality hardware. Xiaomi has always focused on providing the best experience to the user through the latest technology, high-quality hardware and excellent design. They have opened their own authorized stores to sell and distribute their products throughout the country. Also, the company has opened services centers Nepal-wide to ensure that their customers are always satisfied.